Understanding how people access and consume content on the internet is fundamental for any business and advertising agency in Monterrey that seeks to develop a successful marketing and communication strategy.

In the metropolitan area, the data is clear: the mobile phone is the dominant device and the axis of digital life. According to this survey, 94% of respondents connect to the internet primarily through their cell phone. Furthermore, 95.4% use their smartphone to browse social media. The main platforms mentioned were WhatsApp (32.6%), Facebook (32.4%), and Instagram (21%)—all of which are used intensively on mobile devices.

The new consumer journeys demand a more flexible approach that considers influence in addition to reach.

This behavior can be exploited by advertising agencies in Monterrey, as it shows a strong inclination toward constant and immediate connectivity, prioritizing portability and digital interaction efficiency.

Red Flags

Your brand may be emotionally weak if:

• Customers do not speak about it with enthusiasm or affection.
• It is difficult to identify a central story or symbol that represents its essence.
• The communication is correct, but cold or impersonal.
• There is no real community around the brand.
• Your internal team does not feel emotionally connected to what it represents.